Project Description: Samford Group needed a founder's story that was intellectual but lighthearted. We built one that earns attention from the first frame, opening on an unexpected hook about entropy before moving into the company through Hayes, his family, and the team behind it. We handled the film from concept to final color. Backed by an upbeat jazz score, the result doesn't land flat, and it leaves viewers wanting to work with Samford Group, or for them.