Project Description: The impact of a retreat is hard to hand someone who hasn't lived it. So rather than sell the week itself, we built anticipation from its fruit, the lasting change a retreat leaves on the people who go. One hero film built from the three archetypes of people considering the retreat, then backed by cutdowns built around each one, so whoever's watching sees themselves in the film. An incoming freshman recognizes their own thoughts on screen, and ultimately decides to attend. We shot it light and fast across two days, capturing what that impact actually looks like.